Christy Ioannidou

Product design that ships —
and stays shipped.

Start project
10+ Years of experience
20+ Software products
3 Design systems built
10+ Websites built
15+ Healthcare platforms

AI raises the bar for what one designer can deliver — the rest is still a team sport.

01

Agents, daily

Claude is part of the working day, not an experiment I run occasionally. I work with agents the way I'd work with a team — brief them properly, review what comes back, keep the judgment calls with me. Claude Code takes explorations all the way to working HTML, so an idea can be tested in a browser instead of argued about in a file.

02

AI-augmented research

Qualitative analysis that used to take days now happens in hours. I feed raw interview transcripts, support tickets, and usage data through structured prompts — surfacing patterns, contradictions, and opportunity signals that I then validate and design from.

03

Generative iteration

AI lets me explore more surface area earlier — generating layout variations, testing copy directions, and running concept explorations before committing pixels. The design decisions are still mine. The pace is different.

04

Close to the code

I pull merge requests and read the diff when it matters — faster than describing a spacing bug in Slack, and it means I understand what the real constraint is. The best work I've shipped came from sitting close to the engineers building it. With the ground moving this fast, that conversation matters more, not less: what became possible this quarter wasn't last quarter, and neither side finds that out alone.

About

End-to-end designer.
Cross-disciplinary by nature.

10+ years at the intersection of UX, product design, and visual systems — across healthcare software, SaaS tools, editorial photography, and fine arts. Currently leading design at Patient21, where I've built a system used by thousands of clinicians and patients across Europe. I don't separate "good design" from "design that works" — they're the same thing, executed well.

Off the clock

A few frames from outside the screen

Berlin Photo Awards 2026 Finalist
Finalist
Berlin Photo Awards 2026

Photography, long walks, Greek summers, the slow mornings — the things that keep the work honest. I cook the way I design: good ingredients, careful composition, nothing unnecessary on the plate. Sport keeps the head clear. And Berlin keeps the rest interesting — a city versatile enough to keep handing you new people to meet, places to discover, and things worth doing.

Paros, summer
Paros, summer
In Florence
In Florence
Desert evening
Desert evening
Last light
Last light
Slow morning
Slow morning
Pool, no agenda
Pool, no agenda
Berlin winter
Berlin winter
Studio, again
Studio, again
Seaside hour
Seaside hour
Currently Design Director, Patient21 SE · Berlin
Education M.A. Communication Design, HMKW Berlin · M.A. Fine Arts, Aristotle University of Thessaloniki
Experience 10+ years · Healthcare, SaaS, Editorial
Recognition Finalist, Berlin Photo Awards 2026
Also Photographer · Fine arts · Greek, in Berlin since 2016

Let's make something worth making.

Currently in Berlin. Always happy to talk about product design, healthtech, photography, and fashion — ideally in person, over a coffee.